QRU
Sleek, powerful, and connected—branding with meaning.
Challenge
QRU needed a brand that reflects simplicity, vision, and strength. The goal was not to decorate, but to define. Every element had to be clear, consistent, and aligned with the company philosophy.
Approach
I designed a bold and minimal logo where the three letters merge into a single, symbolic shape. The result represents collaboration, unity, and direction. This identity was applied to business cards with a strong visual impact and to letterhead that feels both formal and fresh. The website was developed to match: simple, smart, and instantly on-brand from the first scroll.
Result
QRU now has a complete identity that works across various formats and platforms. It is visually unique, emotionally consistent, and designed to grow with the brand.